THE URSA MAJOR CITIES PROJECT
THE URSA MAJOR CITIES’ PROJECT
The ‘Ursa Major Cities’ project is an initiative that expands and completes the UNESCO Annual Conference, by sharing its positive impact in terms of the promotion of culture, enhancement of territory, opportunities for b2b networking, inside an extended metropolitan area covering the entire region.
A wonderful challenge, which goes out of Fabriano as the host city of the UCCN Conference: the Ursa Major Cities project was born from an idea by Francesca Merloni, a joint cultural project connecting cities of the Marche region under a sign inspired by the Ursa Major star.
Cities that participate in this project are Urbino, UNESCO World Heritage, and seven other towns representing at best the creative categories of the network, namely our ‘Ursa Major Cities’: Ancona (Film), Ascoli Piceno (Design), Fermo (Crafts), Macerata (Media Arts), Pesaro (UNESCO Creative City of Music), Recanati (birth place of Giacomo Leopardi, Literature), and Senigallia (Gastronomy).
After their arrival in the Ursa Major Cities, the UNESCO delegates will start their day with a meeting, followed by debates and activities organised by the cities with creative people, companies and cultural entities of the region, all aimed at encouraging synergies and shared projects.
At the end of the day there will be a spectacular event encompassing the art and culture sectors which will take place in the theatres and squares of all the Ursa Major Cities. Events will be filmed and shared in real time so that there will be a dialogue between them thanks to perfect logistic organisation and state-of-the-art technology.
An event dedicated to ‘Marche Region of Creativity’ (Marche della Creatività): an opportunity to promote culture, enhancement of territory, opportunities for b2b networking, inside an extended metropolitan area covering the entire region.
The UNESCO delegations consist of mayors, focal points, and at least one delegate from the artistic, cultural or entrepreneurial sector, with whom it could be useful to start networking activities aimed at the creation of projects and cultural initiatives.
At the end of the Conference workings, delegates will visit Urbino, UNESCO World Heritage site.
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